A series of ads promoting The Toronto 2008 Poetry Seminar Series, a year long poetry seminar program with different programs depending on the season. I created an androgenous character using shapes reminiscent of speech bubbles to illustrate
the appeal that this event will hopefully hold to both genders as well as the real involvement the participants will feel in terms of their interaction. I chose a colour scheme of dark and light to express the different genres of poetry and emotion that will be showcased, while branding each season with it’s own colour to make the differences instantly recognizeable.