Molly Maid

A campaign for Molly Maid, a residential maid service. I wanted the campaign to break down the elements of the problem and solution in the simplest way possible, using line, shape and colour to illustrate a before and after situation. I thought it would be interesting to take a creative approach to a process that is usually seen as mundane in the intention of drawing the interest of the viewer and giving them a different perspective on cleaning and the people they employ to do so.